And therefore, we were only able to get sub-run movies - movies that had reached the end of their first run and would soon be released on video.” Basically, all of the movie-theater-restaurants in those early days were like us - in older theaters that had one screen, maybe two. “In our early years, we couldn’t get first-run features. “The first big challenge we faced was the need to get first-run movies so we could be considered a real movie theater,” Schultz says. The second thing Studio Movie Grill’s CEO has learned is the meaning behind the saying, “Be careful what you ask for because you may get it,” coupled with this corollary, “And then you may find yourself with so much new business pouring in your doors that you don’t know which way to turn.” The first is that if you want to change an entrenched business practice in your market, expect stiff resistance and you’ll need to be extremely tough and persistent in order to see the change through. Two of those lessons stand out among the others.

Brian Schultz has learned some important lessons while leading Studio Movie Grill on its impressive growth path since he founded the Dallas-based company in 1993.

Student movie grill